In pictures: Australia’s five key online spending trends

3. Older online shoppers are dominating While it’s true that people aged 40 and younger take up the lion’s share of online spending, it’s the older end of this spectrum that is driving the growth. Following an initial growth spurt by people aged under 30 last year, younger online shoppers have since been […]

Oliver Milman November 29, 2012

3. Older online shoppers are dominating

While it’s true that people aged 40 and younger take up the lion’s share of online spending, it’s the older end of this spectrum that is driving the growth.

Following an initial growth spurt by people aged under 30 last year, younger online shoppers have since been caught up and, indeed, eclipsed by those aged 30 to 50.

In terms of per capita spending, it’s no contest – your customers are most likely to be aged in their 30s or 40s.

Share of spending by age group (year to October 2012)