Geographically, growth in online sales is strongest in the ACT, Northern Territory and Western Australia.
The latter two are streets ahead of the pack, with 36% growth in the year to October, although three states – NSW, Victoria and Queensland – still account for 76% of total online spending.
The WA online surge appears to be fuelled by its more high-profile boom – the mining industry. NAB points out that growth rates for under-30s in WA are far less pronounced compared to the rest of the country, suggesting that it’s older people, with more of the mining benefits, who are driving the growth.
Share of spending by state (year to October 2012)
Source: NAB
Growth of spending by state (%, yoy)
Source: NAB
Average annual growth rate by age group (% yoy)
Source: NAB
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