Sydney-founded Campaign Monitor has acquired Canadian customer data platform Tagga for an undisclosed amount
Tagga, which was founded in Vancouver in 2008, uses behavioural customer data to send “hyper-targeted” emails.
“Data is the fuel of the future,” said Campaign Monitor chief executive Alex Bard in a statement about the purchase.
“With Tagga, Campaign Monitor will be the marketer’s behavioural data-driven CRM, powering more effective ways for marketers to engage with customers.”
Since launching its email marketing and automation platform in 2004, Campaign Monitor has grown its global customer base to 2 million users across 200,000 companies, with offices set up in 20 cities including Sydney, London and San Francisco.
Read more: Campaign Monitor chief Alex Bard on your startup’s most important asset
In 2014, Campaign Monitor landed one of Australia’s biggest startup investment deals by securing $266 million from Insight Venture Partners while in 2016, Campaign Monitor’s founders David Greiner and Ben Richardson featured on BRW’s Rich List with an estimated combined wealth of $500 million.
In 2015, Campaign Monitor reportedly made $US39 million in earnings before interest, tax, depreciation and amortisation, according to Fairfax.
Tagga has also received significant backing.
According to Crunchbase, it raised $US400,000 in angel funding in 2009, and a further $US47,000 the following year.
Campaign Monitor did not disclose any financial details about the acquisition, however, the company is believed to have acquired Tagga for more than $US500,000 ($650,000), reports Fairfax.
The companies said that once Tagga is integrated into Campaign Monitor’s, a beta offering will be released later this year.
“Tagga empowers marketers with a 360 degree view of their customers,” said Tagga chief technology officer Benj Fayle in a statement.
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Dinushi Dias is a freelance journalist and a former StartupSmart reporter and multimedia content producer. She is the co-founder of Melbourne-based production house Dinushi & Power.
