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Not just a city of churches

  Problems do exist, however. Adelaide’s location means that fast-growth businesses have to make good contacts outside of the city if they are to expand.   Government support is a little lacking, too. The state government has slashed funding for many start-up initiatives, with SA’s eight Business Enterprise Centres in danger of closing when the […]
Oliver Milman

 

Problems do exist, however. Adelaide’s location means that fast-growth businesses have to make good contacts outside of the city if they are to expand.

 

Government support is a little lacking, too. The state government has slashed funding for many start-up initiatives, with SA’s eight Business Enterprise Centres in danger of closing when the tap is turned off in June and industry body Business SA having to switch to alternative income streams.

 

Funding, like elsewhere in Australia, is a problem, not aided by the decision of leading Adelaide venture capital firm Playford Capital to pull the plug on future investments after having its public funding cut.

 

“I’ve found Adelaide to be very supportive – I managed to get my seed and angel investment from here,” says Guy Sewell, founder of ThereItIs, who relocated from Sydney prior to starting the business.

 

“It’s easy to find developers as it’s not a huge market. I haven’t spent $1 on recruitment. The city is about the quarter of the size of Melbourne, so obviously the sheer numbers are a problem. We are trying to get other start-ups together to share war stories and build some kind of fledgling ecosystem.”

 

“What Adelaide really needs is a strong incubator with good industry links. There’s a lot of talent here but not many opportunities to fulfil it.”

 

Craig Yeung, partner at Piper Alderman’s Adelaide office and prominent start-up scene player, adds: “One of the great pros of being in Adelaide is the close networks that we have in a smaller city.”

 

“I think it works like a massive incubator because of the great flow of ideas and collaborations that start-ups and entrepreneurs have here with each other.”

 

“There are great start-up functions here and everyone seems to know everyone else and what they do, and so there is a real positive vibe and atmosphere.”

 

“On the other hand, because of Adelaide’s size we simply do not have the large investors/funding sources that may be available in other cities and do not have the extensive network of investors.”

 

“This means that start-ups here in Adelaide have to work much harder and smarter to get their ideas  to work or to the next stage.” 

 

“So although we all seem to help each other here in Adelaide, to survive is in my view harder than if the start-up was in another city.”

 

 

Adelaide’s Silicon Valley


Thebarton is Adelaide’s main start-up nerve centre, housing a number of web and biotech businesses, as well as a University of Adelaide campus.

 

 

Strengths


Solid research credentials, especially in biotech, and a thriving health care industry. Electronics is another area of strength, employing more than 14,000 people. An emerging group of start-up networks, competitions and incubators.

 

 

Weaknesses


Still overlooked by many Sydney and Melbourne-centric investors. No central hub to connect the disparate branches of support for start-ups. Government cuts are a worry.

 

 

Notable start-ups

 

ThereItIs

On the Gro

Speed Striker

Inscriptus – a data storage start-up that recently raised $750,000 in an attempt to crack the US market.