One of the most pleasing aspects of the past year has been the number of women who regularly read StartupSmart.
Given the increasing ease for mothers to start-up from home, we decided to speak to three “mumpreneurs” to see how they are going about making it in the business world.
It seems so simple. Summing up your business in under 30-seconds should be a doddle.
But many start-ups fail to condense their business proposition into investor-friendly brevity. We consulted the experts to see how to get your elevator pitch up to scratch.
Guerrilla marketing tactics aren’t new and larger businesses are increasingly adopting them in an attempt to appear edgy and relevant.
But there still remains a great opportunity for start-ups to pack a punch with their marketing, without breaking the bank. We explained how in this recent piece.
A lucky few start-ups manage to snare sizeable investment soon after launching. But if you aren’t one of these businesses, do not fret.
It’s more than possible, and in fact advisable, to “bootstrap” your business, in order to keep costs down. Here, Eventarc founder Scott Handsaker explained how to do it.
A man who is paid to wear t-shirts. A female urinal device. Goggles for dogs.
None of these ideas sound like feasible ways to build a profitable business yet all have made millions. Back in January, we unveiled the top 10 strangest start-up successes.
