“What we find is that people do tend to shop at certain times. A lot of this is determined by the delivery times of the emails we send out,” Butler says.
“If we send out an email in the morning, and the campaign starts in the morning, then we have a spike in traffic.
“We do look at the times in terms of when people tend to shop… Sundays tend to be a very good day for us now.”
“We’ve got the zoom technology, which is very much embedded through the app. Consumers are used to actually doing that drag and zoom action,” Butler says.
“The whole user experience around the app means you can drag your finger from right to left… It’s not any worse than on the site – it sometimes looks a bit better on the app.
“I find it easier to shop on the app myself because the user experience is seamless.”
Above: The Ozsale warehouse.
“We’re actually working a few days ahead of ourselves and that’s purely [because] we have so many brands that want to work with us now,” Butler says.
“A year or so ago, we had 20 sales a day. Now we have 40 or 50 sales a day sometimes… We delay some of our campaigns because otherwise people would just get bombarded.
“We load it up so people can see it’s coming soon. We hope that people will see ‘Coming soon’ and hopefully they come back and keep returning.”
