Staying awake for timely marketing

Often marketing is all about finding the right moment, and this app has now made that easier for their coffee clients.

The app monitors driver tiredness, and then directs drivers who show signs of sleepiness to the closest coffee shop belonging to the chain behind the app.

How can you market to your customers at exactly the right moment? Or can you create an app for an existing business to get their offering in front of perfectly primed consumers?

Via Springwise.