The 10 biggest problems for small business that your startup can help solve
From hiring and finances to marketing and admin, business owners are stretched thin. So how can startups make this process simpler?
Small business owners all over Australia are heading back to work and gearing up for a big year ahead, and while their spirits might be refreshed, many of the challenges they faced last year are still obstacles for them to overcome this year.
The Chamber for Commerce and Industry Queensland (CCIQ) regularly conducts surveys on the inhibitors of business, and their most recent survey found many of the biggest problems for small business owners can be solved by digital products, tools and innovation. Instead of taking the easy route and just publishing a report with these findings, the CCIQ decided to fix them.
The result is Collaborate: a partnership with BlueChilli to create high-growth, scalable startups that solve real problems for small to medium businesses. The startup competition — with up to 10 investments worth $100,000 available — is open to entrepreneurs, business owners and innovators with great ideas for how technology and digital innovation can benefit SMEs.
So what is keeping business owners up at night, and where is 2016’s biggest opportunity for startups looking to create value?
1. Cashflow
Healthy cashflow is a vital part of running a business. It’s the make or break for many business owners who need to stay on top of their finances to ensure they can operate successfully. There are many opportunities for apps and software to give business owners a more comprehensive view and guidance around their financial health.
2. Profitability
Beyond just a stable operating budget, the real reason business owners create and progress their ventures is because they want to create lasting wealth driven by profit. But getting to profitability, especially for sole proprietors, can be very hard. Digital innovation is a key to increasing profitability. Entrepreneurs should consider how they can do this to help scale an owner’s efforts.
3. Productivity
If profitability is about squeezing every cent out of a dollar, then productivity is getting the most from every minute. With every digital leap we take, we’re given new challenges to stay effective, focused and productive. But challenges represent an opportunity. How can we use apps, technology, software and digital technology to remove manual, time-consuming tasks and let SME owners focus on creating value in the areas where they have the most impact?
4. Connections
As social creatures, we like doing business with people we know and trust. But for small business owners who spend their time getting work done and don’t have the capacity to network to find more business, it’s a tough reality. How can we connect more business owners to each other, new opportunities and markets and new customers?
5. Customers
Customers are the heart of a business, so how can startups help small business owners attract, retain and maximise their customers.
6. Regulation
Nobody likes red tape — least of all small business owners with limited time and multiple aspects of a business to take care of. Deloitte’s Building the Lucky Country #4 — Unleashing productivity report outlines that rules, regulations and red tape costs Australians $249 billion a year in compliance and loss of productivity. That’s the equivalent of everyone working eight weeks a year just to cover the cost of following the law.
7. Processes
From hiring, on-boarding, HR, running finances, doing marketing, paying bills, and actually doing their real work, entrepreneurs and business owners are stretched across many business functions themselves. And understandably, many aren’t experts at every single process involved in running a business. How can we make this process simpler, smoother and even enjoyable?
8. Marketing
Direct, social, online, offline — marketing comes in all shapes and colours. There is a massive opportunity to help businesses tell their story and grow their business. The talent in Australia is well aligned to have a huge impact here.
9. Time
Of course, owners are stretched for time. Having more time boils down to two steps: identify the essential, eliminate the rest. But it’s not easy to know what to focus on from the inside and business owners are peppered from all directions with distractions disguised as opportunities. Are there tools and technologies to help them prioritise, focus and find balance in their work?
10. Research and development
Given the range of tasks above, it’s no wonder that innovation is often shifted to the backburner, and that’s where the opportunity lies for entrepreneurs and startups.
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