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The best and worst start-up ideas of 2012

Silliest start-up ideas of 2012   Twitter toilet paper   Back in April, we wrote about an app that transfers tweets from a user’s Twitter profile and prints them on toilet roles.   Twitter is synched via the app, with consumers able to choose whether they want to wipe the content from their profile or […]
Michelle Hammond

Silliest start-up ideas of 2012

 

Twitter toilet paper

 

Back in April, we wrote about an app that transfers tweets from a user’s Twitter profile and prints them on toilet roles.

 

Twitter is synched via the app, with consumers able to choose whether they want to wipe the content from their profile or someone else’s to line their tweet-embroidered toilet paper.

 

The selected tweets are spread across 40 centimetres of standard ply, with four personalised rolls shipped internationally for about $35.

 

While Twitter is one of the world’s biggest social media platforms, we doubt many people have a real desire to read tweets – either their own or other people’s – while they’re on the loo.

 

Boyfriend Pillow

 

The Boyfriend Pillow, from American manufacturer Deluxe Comfort, is shaped to resemble one arm and one half of a shirted chest.

 

The pillow is designed for “singles who desire to feel the touch of a man without actually having to be with one”.

 

It’s also ideal for people whose partner is away on military leave or work absence, the company says. It can be used as a prop-up, a neck roll or to wrap around the body.

 

A Girlfriend Pillow in pink is also available.

 

The idea was met with disbelief from our readers. The article attracted comments such as “Oh for crying out loud” and “This is not new or original at all”.

 

Female-friendly pen

 

Ballpoint pen manufacturer Bic has launched a pen designed specifically for women, dubbed Bic Cristal for Her.

 

The pen, which comes in an array of pastel hues, has an “elegant design” and a “thin barrel to fit a woman’s hand”.

 

“It has a diamond engraved barrel for an elegant and unique feminine style,” Bic says.

 

Unfortunately, the product has copped criticism from reviewers on Amazon.com, suggesting it won’t be selling out anytime soon.

 

$19,000 cardboard bracelet

 

Would you pay $19,000 for a cardboard bracelet? Californian jewellery designer Keariene Muizz hopes so. Muizz has created a one-off cuff out of salvaged industrial cardboard.

 

Muizz says the piece is “more or less a work of art” and will appeal to those who want to save the planet but embrace luxury.

 

Paying $19,000 for a bracelet is a big ask – even more so when it’s made out of cardboard.

 

While we don’t doubt Muizz’s artistic ability, the fragile state of the economy suggests not many people have a spare $19k to spend on a cardboard bracelet.

 

Body-lengthening gym classes

 

A six-week gym class in the UK promises to add at least two centimetres to your height or it will refund the cost of the class.

 

A-Grow-Bics – from UK fitness chain Gymbox – mixes Pilates, yoga, strengthening, speed work and a pain-free session on a rack to “stretch the body once muscles are warm”.

 

Developer Pierre Pozzuto says his classes induce a human growth hormone through sprint exercises, which “cause micro fractures in the bones that repair in a week, encouraging them to strengthen, remould and grow”.

 

Pozzuto says he grew two inches in a few months. But we’re not convinced a body-stretching contraption will be “pain-free”.