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THE LIGHTER SIDE: Ikea’s biting Apple parody

Ikea has taken a leaf out of Apple’s marketing book with this new video for its “bookbook”. We’re sure former Apple ad man Ken Segall would approve! This article originally appeared on SmartCompany.
Cara Waters
Cara Waters
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Ikea has taken a leaf out of Apple’s marketing book with this new video for its “bookbook”. We’re sure former Apple ad man Ken Segall would approve!

This article originally appeared on SmartCompany.

About the author

Cara Waters

Cara Waters is a former SmartCompany editor. Previously, Cara was a senior reporter for the Financial Times’ website and worked for The Sunday Times in London.

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