2. Ill-conceived design
Shabby-looking sites will immediately put off consumers, who are just a couple of easy clicks away from your rivals. Worryingly, 42% of SMEs say that they have problems with their site design.
Bad design doesn’t just deter people who visit your site, it also has negative search engine implications.
“With a poorly designed site, Google algorithms just don’t become as relevant,” says Edwards.
“You end up getting not where you need to be. SEO is important but you need to have a link.”
Get the basics right – design a clean, uncluttered site that clearly states the purpose of your business.
To help you out, here are five key site design trends businesses are embracing. It may even be worth crowdsourcing a good designer.
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