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brand and promises

Latest Stories

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Marketing

Brand is not an add-on

SmartCompany 10 October, 2011

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Marketing

Was the Gasp fiasco a win or a loss for the retailer?

James Thomson 03 October, 2011

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Marketing

The Myth of Rebranding

James Thomson 26 September, 2011

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Marketing

Why marketing is not brand

SmartCompany 19 September, 2011

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Marketing

Brand and pricing

SmartCompany 12 September, 2011

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Marketing

Brand spring cleaning

SmartCompany 05 September, 2011

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Marketing

Brand Apple and the future

SmartCompany 29 August, 2011

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Marketing

Brand and reputation

SmartCompany 22 August, 2011

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Marketing

The “not only” and “is also” of brand

SmartCompany 15 August, 2011

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Marketing

Don’t trip over the distractions

SmartCompany 08 August, 2011

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Marketing

It’s all in the framing

SmartCompany 01 August, 2011

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Marketing

With friends like these…

SmartCompany 25 July, 2011