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brand and promises

Latest Stories

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Marketing

Can you ever have a product brand?

James Thomson 23 November, 2009

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Marketing

Brand evolution

James Thomson 16 November, 2009

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Marketing

Get out and live with it

SmartCompany 09 November, 2009

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Marketing

Checklist case study #1: Patagonia

SmartCompany 02 November, 2009

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Marketing

The (other) brand checklist

SmartCompany 26 October, 2009

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Marketing

Providing brand leadership

SmartCompany 19 October, 2009

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Marketing

The ‘stop doing’ list

SmartCompany 12 October, 2009

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Marketing

The final verdict on Kraft and Vegemite

SmartCompany 07 October, 2009

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Marketing

The “rebranding” myth

SmartCompany 05 October, 2009

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Marketing

Bad idea or publicity stunt?

SmartCompany 01 October, 2009

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Marketing

Does it come in any other colours?

SmartCompany 28 September, 2009

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Marketing

Never underestimate the value and power of a “good” question

SmartCompany 21 September, 2009