Marketing Uber’s shiny object: Why a new logo won’t fix a rot beneath the surface Michel Hogan September 25, 2018
Marketing Queensland craft beer brand renames ‘sexist’ product, but the fallout shows a deeper problem Georgina Dent September 18, 2018
Marketing What Nestlé’s attempt to trademark the shape of a KitKat teaches us about design The Conversation September 12, 2018
Marketing Personal brand: The one thing you need to get sorted before any other marketing activities Sue Parker August 28, 2018
Marketing The brand result checklist: 36 frequently overlooked considerations about brand outcomes Michel Hogan August 28, 2018
Marketing Hospitality How Spanish beer company Estrella Damm is using storytelling to take on rival Heineken The Conversation August 14, 2018
Marketing Struggling with your purpose statement? The words are not the problem Michel Hogan June 19, 2018
Marketing Many Aussies open to being used for brand advertising in “unusual and personal ways” Martin Kovacs May 30, 2018
