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bri williams

Latest Stories

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Marketing

How congruence impacts conversion

Bri Williams June 4, 2018

When is effort a positive?

Marketing

When is effort a positive?

Bri Williams May 28, 2018

Why small businesses have to smile more

Business Advice

Why small businesses have to smile more

Bri Williams May 18, 2018

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Marketing

You don’t need to optimise everything, just these two things

Bri Williams May 14, 2018

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Business Advice

Why you should move the shampoo

Bri Williams May 7, 2018

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Business Advice

Make de-prioritising a priority

Bri Williams April 30, 2018

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Marketing

How handwritten typefaces can increase sales of indulgent products

Bri Williams April 23, 2018

How to take charge of smartphone habits

People

How to take charge of smartphone habits

Bri Williams April 15, 2018

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Business Advice

Swiping right on product orientation

Bri Williams April 9, 2018

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Marketing

What you need to know about two-speed consumers

Bri Williams March 26, 2018

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Startups

How to influence others when you’re not in the room

Bri Williams March 19, 2018

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Marketing

Why fees can beat discounts when influencing customer behaviour

Bri Williams March 12, 2018