Business Advice Marketing Frankly Speaking: It’s all in the name (or how to name a small business) Chryssie Swarbrick 15 July, 2022
Business Advice Social media “witch hunt” forces regional small-business owner to shut up shop Matthew Elmas 23 January, 2019
Business Advice Business owner locks horns with ASIC over calling his cafe Eggslut Matthew Elmas 18 September, 2018
Startups What’s in a name? Aussie founders weigh in on whether a startup’s name directly influences investment Angela Castles 20 July, 2017
Marketing Why Melbourne startup PromisePay is rebranding to Assembly Payments as it kicks of a partnership with Gumtree Dinushi Dias 20 February, 2017
Marketing Why this startup is changing its name after raising nearly $3 million Dinushi Dias 08 November, 2016
People A name is just a name, and other lessons from expanding a business Michel Hogan 17 October, 2016
Finance “Pommiebasher” can’t be registered as a business name because it is offensive, tribunal says Broede Carmody 06 January, 2016
Marketing Shoes of Prey co-founder Jodie Fox reveals the surprising way the brand found its name Eloise Keating 06 November, 2015
Marketing Brand spanking new: Four lessons on rebranding your business Kirsten Robb 09 December, 2014
Marketing ISIS Australia employees cop abuse in case of mistaken identity Eloise Keating 30 September, 2014
