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FutureBrand Australia

Latest Stories

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Startups

Employers urged to be open-minded about company culture

Michelle Hammond May 30, 2012

Sprinkle your start-up with stardust

Startups

Sprinkle your start-up with stardust

Michelle Hammond May 1, 2012

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Startups

Don’t stereotype gay consumers, advertisers warned

Michelle Hammond February 17, 2012

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Startups

Hungry Jack’s slogan change highlights branding challenge

Michelle Hammond October 19, 2011

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Startups

Coles’ clothing range prompts add-on advice

Michelle Hammond August 26, 2011

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Startups

Start-ups must dodge Colorado’s branding blunders, experts say

Michelle Hammond June 15, 2011

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Startups

Businesses urged to adopt subtle baby boomer approach

Michelle Hammond April 1, 2011

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Startups

My First Vegemite highlights perils of spin-off products

StartupSmart February 17, 2011

Startups

Start-ups can learn from Starbucks’ logo woes

StartupSmart January 7, 2011

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Startups

10 lessons start-ups can take from Oprah

StartupSmart December 9, 2010

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Startups

Small firms not outgunned in the brand loyalty stakes

StartupSmart November 15, 2010