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michel hogan

Latest Stories

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Marketing

The good, the “brand” and the ugly of 2012

Michel Hogan 17 December, 2012

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Marketing

Blinded by delight

Michel Hogan 03 December, 2012

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Marketing

Let’s call it “realigning” your brand

Michel Hogan 24 September, 2012

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Marketing

A name by any other name

Michel Hogan 17 September, 2012

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Marketing

“A hard-earned thirst” gets a revival

Engel Schmidl 10 September, 2012

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Marketing

The identity of work: The role of personal brand

Michel Hogan 27 August, 2012

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Marketing

Brand versus name

Michel Hogan 06 August, 2012

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Marketing

Commonwealth Bank and the can’t imperative

Michel Hogan 04 June, 2012

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Marketing

How to avoid the customer charter eye roll

Michel Hogan 21 May, 2012

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Marketing

You can’t get to WOW from here

Michel Hogan 08 May, 2012

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Marketing

The one thing you can do

Michel Hogan 30 April, 2012

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Marketing

What’s in a name?

Andrew Sadauskas 09 April, 2012