Marketing Technology First-party data: Your eight-point checklist to building, implementing and refining your strategy James Bayes 15 August, 2022
Business Advice Technology Every step you take: why Google’s plan to buy Fitbit has the ACCC’s pulse racing The Conversation 25 June, 2020
Marketing How to make digital part of your brand’s DNA instead of a bolt-on David Hayes 10 October, 2018
Marketing Should algorithms be allowed to decide what is acceptable and what is not in the online advertising world? Mark Meyerson 08 November, 2017
Marketing Big advertisers leave YouTube after campaigns appear next to offensive content: Do SMEs need to worry about ad placement? Dominic Powell 27 March, 2017
Marketing The future of online advertising is big data and algorithms The Conversation 14 March, 2017
Marketing Report reveals 27% of Australians use ad blockers: Should you ask users to disable ad blocking when on your site? Dominic Powell 22 November, 2016
Marketing Proposed guidelines for online ads unveiled: Should your business consider native advertising? Dominic Powell 03 October, 2016
Business Advice Confusion over Google’s paid services could land it in trouble, again The Conversation 12 May, 2016
