Opinion Marketing What not to learn from Elon Musk: Powerful lessons for SMEs from Twitter’s rebranding Melissa Packham 14 April, 2023
Opinion Marketing Why the BOM’s attempt to rebrand itself as the Bureau was a marketing disaster Sally Branson Dalwood 19 October, 2022
Business Advice Marketing Cheat sheet: The four steps to nail your rebrand Mia Fileman 04 August, 2021
Marketing Coon cheese renamed Cheer Cheese after six-month search for new name Eloise Keating 13 January, 2021
Business Advice A fight for “Freckles”: Nestle forces regional chocolaterie into $5,000 rebrand Priscilla Pho 19 February, 2020
Marketing New logo, same social network: What your business can learn from Facebook’s rebranding Bianka Velevska 12 December, 2019
Marketing How is your company perceived? A guide to building a strong and successful brand Russell Britton 31 January, 2019
Marketing Uber’s shiny object: Why a new logo won’t fix a rot beneath the surface Michel Hogan 25 September, 2018
Marketing What Nestlé’s attempt to trademark the shape of a KitKat teaches us about design The Conversation 12 September, 2018
Marketing The brand result checklist: 36 frequently overlooked considerations about brand outcomes Michel Hogan 28 August, 2018
