Marketing Taylor Swift cracked open the marketing vault with her 1989 Google puzzle campaign Mrinaal Datt 20 September, 2023
Finance Arts & Media How Taylor Swift beat Victoria’s ticket scalpers with a nudge to the government Cam Wilson 31 August, 2023
Opinion Finance Stop and pay attention: The (un)surprising commercial value of women Elaine Stead 24 August, 2023
Tourism “Equal opportunity”: Ticketek confirms there was no formal queue for Taylor Swift tickets after fan outrage David Adams 29 June, 2023
Opinion Arts & Media Time is money and Swifties lost it all while waiting for tickets Jason Murphy 29 June, 2023
Information Technology Taylor Swift ticketing rush shows need for new concert solutions, says EQL co-founder David Adams 28 June, 2023
Arts & Media Retail From wineries to babysitting vouchers: How local small businesses are preparing for Taylor Swift’s Australian tour David Adams 23 June, 2023
Marketing McDonald’s NZ online burger promo backfires: Lessons for your business Dinushi Dias 22 July, 2016
Business Advice Taylor Swift is trying to trademark “1989”: What can and cannot be trademarked in Australia Broede Carmody 14 December, 2015
People How to get what you want in business: Five lessons after Taylor Swift scores Apple backflip Eloise Keating 23 June, 2015
