Social networking giant Twitter will develop a new method for small businesses to buy ads on the site and have them targeted to users based on location, according to a new report in the New York Times.
The NYT report states the service will begin next year, and the site will offer “a self-serve tool for local businesses to buy Twitter ads, and is working on ways to deliver those ads based on location. It will use internet addresses, location information that users share and clues like whether someone follows a bunch of restaurants in a particular city”.
The company already operates the promoted tweets feature, although this is designed more for big businesses and only two dozen partners have signed up.
The announcement comes just after Evan Williams resigned from his post as chief executive. The company is pursuing a strategy to increase revenue.
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
