Social networking giant says it will open an office in Hong Kong to focus on advertising sales in order to grow its market position in Southeast Asia.
While Facebook has been banned in China for some time now, the service is actually available in both Hong Kong and Taiwan. The site also operates an office from Singapore.
The move also comes after chief Mark Zuckerberg went on a trip to China where he visited the headquarters of search engine Baidu.
Blake Chandlee, vice president and commercial director of Asia Pacific and Latin America told Mashable that the move will provide a localised headquarters to support customers.
“By continuing to build our presence in the region, Facebook will be able to directly provide full support to advertisers here and help them create and execute campaigns that will have a meaningful impact on their businesses.”