YouTube preparing original content to steal market share from broadcasters

YouTube is set for a revamp as the video site tries to better compete with television for eyeballs and position itself for the increased popularity of internet-connected television, the Wall Street Journal reports.

Sources have told the WSJ that the site is working on changes to highlights ‘channels’ which will features several hours of professionally produced original programming weekly.

The Google-owned site could spend up to $100 million on the changes, the WSJ said, and is said to be hiring for the push.