Simplistic branding
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Apple is one of the most trusted brands in the world. It’s a success story for how simple brands can do a lot more for a company than complicated advertising. Here, Jobs describes his outlook on branding, and specifically praises Nike for its simplistic approach.
He also muses on how Apple has reached that point, and his own views on branding.
“Our customers want to know what is Apple, and where we sit in this world. And what we’re about isn’t making boxes for people to get their jobs done, although we do that well. We do that better than almost anybody in some cases. Apple, at the core, with core values, is that we believe that people with passion can change the world for the better.”
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Apple is well known for its great design. Here, Jobs admits that he is “shameless about stealing great ideas”.
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Last year Jobs appeared on stage with Microsoft founder Bill Gates and gave some great quotes on the industry and both men. But Jobs also gave a piece of advice to budding entrepreneurs – you really have to love what you do, or you’ll just quit.
“It’s so hard, that any rational person would give up… if you don’t really love it, you’re going to give up.”
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It’s easy to forget sometimes that Jobs has created some other very important companies, including one of the most successful animation studios in history – Pixar. Here he talks with chief creative officer John Lasseter about the company, and the technical background involved with making computer-based animation.
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It was rumoured for a long time, but here Jobs actually confirmed what everyone hoped: that Apple would enter the smartphone space.
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The “Mac vs PC” ads are some of the most iconic commercials of the past decade. Here, the actor who played the part of “PC” takes a shot at impersonating Jobs, taking a jab at Microsoft in the process.
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
