Acer to start pursuing a more profitable strategy

Computer manufacturer Acer has said that it will start pursuing a strategy with more profitable products.

Chief executive JT Wang told Dow Jones that the company will embark on a turnaround program that could last for awhile, but will eventually deliver long-term benefits.

“We will shift our strategy to improving profitability from pursuing market share blindly with cheap and unprofitable products,” he told Dow Jones.

“Ultrabooks will become our key growth driver next year as customers want a lighter, thinner notebook with longer battery life. Selling more ultrabooks will also help improve our profit margins as they command higher prices.”

Wang wants to see a 10% increase in notebook PC sales next year.