The format war between Blu-Ray and HD-DVD may have seen Blu-Ray emerge as the winner, but a top Samsung executive says the technology may disappear in only five years.
The format war between Blu-Ray and HD-DVD may have seen Blu-Ray emerge as the winner, but a top Samsung executive says the technology may disappear in only five years.
In an interview with British technology site pocket-lint.co.uk, Samsung director of consumer electronics Andy Griffiths says: “I think it has five years left; I certainly wouldn’t give it 10.”
Griffiths says while Samsung is aware of Blu-Ray’s popularity, it instead wants to focus on OLED technology, which he believes will replace LCD products around the year 2010.
“We will launch the OLED technology when it’s at a price that will be appealing to the consumer, but unfortunately that’s not yet,” he says, adding, “it’s going to be big.”
OLED, or organic-light-emitting-diode, is a technology used in computer and television screens which uses far less power, is easier to manufacture than LCD products, and offers a higher quality high-definition picture.
“In 2012 we will be in a true HD world,” Griffiths says. “Everything from your television to your camcorder will be offering you pictures in high-definition, and we plan to offer you that HD world from all angles.”
Smart Company is the leading online publication in Australia for free news, information and resources catering to Australia’s entrepreneurs, small and medium business owners and business managers.
