Google is rolling out a version of Photoshop for its Chromebook and Chrome OS in collaboration with Adobe, along with a series of next-generation mobile-optimised ad formats.
Photoshop will initially be rolled out to Adobe education customers in the US with a paid creative cloud membership, with the Chromebook version coming with full Google Drive integration.
The software will be streamed from the cloud, meaning IT administrators will be able to deploy it to a number of Chromebooks without needing to install any software on individual devices.
Meanwhile, Google is also rolling out a number of new ad formats. These include engagement ads that automatically resize to any screen size, YouTube-style video ads for apps and ads that are ‘anchored’ to the bottom of a users’ screen.
It is also making the ‘magazine ad’ format, introduced by Google for mobile websites in May, available for in-app advertising. The format allows text-only advertisers to be featured in display ads spots.
Google is also rolling out three new tools for mobile advertisers, including an auto-resizing tool that creates ads in mobile sizes, automatic Flash-to-HTML5 conversion for browsers without Flash support, and 29 predesigned in-app and HTML5 ad templates.
Andrew Sadauskas is a former journalist at SmartCompany and a former editor of TechCompany.
