Catriona Pollard is the director of PR and social media group CP Communications. Her job involves plenty of social networking, so it’s no wonder her favourite piece of tech allows her to keep in touch with a minimal amount of effort.
“I use Buffer. It’s an app on the iPad, but you can download it on your desktop computer as well. It allows you to set up times during the day where you post on social networks.”
“So I’ve set up about six times throughout the day when I post content, and you can add them from Twitter, or Facebook, or wherever. So, instead of just posting everything at once, it drip feeds throughout the day. It’s a great way to schedule content without doing it yourself every time.”
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
