Samsung running attack ads against Apple’s iPhone 5 in US newspapers: “It doesn’t take a genius”

Samsung has directly attacked Apple’s iPhone 5 in a US newspaper ad campaign as tensions escalate between the two smartphone giants.

According to SFGate, the already controversial ad features the headline “It doesn’t take a genius” above a photograph of the front of Samsung’s Galaxy S3 smartphone alongside the back of Apple’s iPhone 5.

The ad then lists a number of technical specifications where Samsung’s phone is more powerful than Apples, followed by the tagline “the next big thing is already here”.

The ads come after Samsung recently lost a $US1 billion patent infringement lawsuit to Apple.

Apple subsequently sought a ban on Samsung’s Galaxy S3 being sold in the US and switched major component orders from Samsung to competitors, including Sharp and LG.