The free sample remains a potent selling tool, with new research from US company Arbitron showing customers are more likely to buy a product after trying a sample.
A new survey from the company shows 35% of people who tried a sample of a product bought it during that same shopping trip, while 60% said they would buy it again after sampling.
While only 28% of customers in the survey had been offered a free sample within the last three months, 64% of those say they accepted the product.
Arbitron executive Carl Edwards says: “[Sampling] is effective in making new customers aware of products, while also establishing a firmer identity with those consumers who have considered the product before.”
Smart Company is the leading online publication in Australia for free news, information and resources catering to Australia’s entrepreneurs, small and medium business owners and business managers.
