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VIDEO: How to understand “structured data” and SEO

In this week’s blog update, Jim Stewart explores the concept of “structured data” – an important type of SEO technique which allows Google to understand the context of your text. Stewart had the privilege of meeting Sir Tim Berners Lee this week, and as it turns out, Lee’s a big fan of the concept as […]
Jim Stewart
Jim Stewart

In this week’s blog update, Jim Stewart explores the concept of “structured data” – an important type of SEO technique which allows Google to understand the context of your text. Stewart had the privilege of meeting Sir Tim Berners Lee this week, and as it turns out, Lee’s a big fan of the concept as well.

This is something every website operator needs to understand, so let Stewart explain all it is you need to know:

Jim Stewart is one of the country’s leading experts in search engine optimisation and his business Stew Art Media has worked with large clients including Mars, M2 and the City of Melbourne. He can be contacted here or on Twitter here.