What you can learn from this SEO horror story

Going for the cheaper option when it comes to SEO might be appealing as a way of quickly cutting marketing costs, but it can come with a very serious downside.

What happened to this former client is an instructive tale about the dangers of slapdash SEO. Just some of the issues that came to light in this SEO horror story include:

• Keyword frequency (infrequent isn’t even close to describing what was going on here)
• Extremely low bounce rates
• Canonicals — tell Google to go loop itself!

There are budget SEO options out there, but do your homework.

Jim Stewart is a leading expert in search engine optimisation. His business StewArt Media has worked with clients including Mars, M2 and the City of Melbourne.