When customers are strapped for cash, it’s no surprise they often won’t return to favourite destinations, but you need to give them a reason to do so.
The best aphrodisiac for a new sale is an existing sale. It sounds obvious, but we hadn’t done it, so now we put an offer on the sale that provides an incentive or deal on the next order.
So in many ways I see a parcel going out as an opportunity to get another sale. The logic is simple – you’ve got a parcel in super quick time, and you think it’s great, and then when you give them something extra it only helps your business.
Paul Greenberg, co-founder of Deals Direct
James was the editor and publisher of SmartCompany and LeadingCompany for five years. He is now the Australian Financial Review‘s companies & markets editor, and a former BRW editor.
