Companies need to focus on marketing that will deliver them a solid return on investment. In these times you’ve got to be careful where you spend your money. It’s easy to not get a return on your investment and effectively waste your money, which is what you don’t want to do right now when you’re trying to stockpile cash.
We’re focussed on return-on-investment type marketing, call-to-action type marketing messages that drive the revenue of the business.
Call-to-action is something that gives consumers a specific reason to buy. Not necessarily a discount, but points of differentiation, like a special flavour for the month or a new product.
Simply from a marketing perspective, it’s just about being proactive
and getting out there.
Luke Bayliss, co-founder of Sumo Salad
James was the editor and publisher of SmartCompany and LeadingCompany for five years. He is now the Australian Financial Review‘s companies & markets editor, and a former BRW editor.
