I am a certified behavioral analyst and do DISC Assessments for employment, sales and education.
A company hired me to do assessments for sales hires. The HR director had an unbelievable hatred, disgust and intolerance for resumes with bad grammar, misspellings or uneven layouts. Hence, she hired only highly analytical sales people, who could not sell.
Top selling stars are not very detail oriented. They are risk takers, oblivious to rejection and failure.
I do cold calling for my business. There are many who would rather read a William F Buckley book and do a report. Me, I rather cold call, call back prospects who don’t call me back and speak to disgruntled teenagers who are text messaging.
James was the editor and publisher of SmartCompany and LeadingCompany for five years. He is now the Australian Financial Review‘s companies & markets editor, and a former BRW editor.
