With significant online marketing knowledge gaps existing among established businesses, there is an ideal opportunity for start-ups to catch-up and even overtake their larger rivals.
A recent report by Responsys found that while 74% of digital marketers are prioritising targeting of campaigns over volume, many are still learning as they go. Indeed, more than half admitted that their businesses aren’t able to properly execute successful online marketing activity.
So how can you take advantage? Well, you can tune into an insightful and FREE StartupSmart webinar that explains the basics of online marketing.
Fergal Coleman has been developing online strategies for businesses of all sizes, for over 15 years. He is passionate about helping clients to develop their online capabilities, to embrace social media and adopting their business models to thrive on the internet. He is a director of Symphony3.
Ross Gerring started his IT career as an analyst programmer with Chase Manhattan Bank in 1989, and discovered the Internet in 1994. He built his first website in 1995 in Venezuela, founded Itomic (the web specialists) in Perth in 2000, co-founded an online marketing agency in 2006, and relocated to Itomic’s Melbourne office in Jan 2012. Ross is a huge fan of the cloud, has more ideas than he knows what to do with, and has a permanently overloaded inbox.
Oliver is editor of smartcompany.com.au, Australia’s leading online resource for start-ups. Previously he was editor of Startups.co.uk, a web publication for start-ups in the UK.
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